As AI tools like ChatGPT, Gemini, and Perplexity are changing how people search for information, businesses are now optimizing not just for Google — but for AI-generated answers.
GEO (Generative Engine Optimization): Focuses on getting your brand or content featured in AI-driven search responses and chat results.
AEO (Answer Engine Optimization): Tailors content to provide clear, direct answers that AI assistants can easily understand and display.
✅ Key benefits:
Boost visibility in AI search results
Improve brand authority and credibility
Future-proof SEO strategy beyond traditional Google ranking